Pricing and Distribution Strategy Essay Example | Topics and Well Written Essays - 1000 words

Pricing and Distribution strategy - Essay ExampleConceptually the Ads must be considered the benchmark for whatever favored product campaign as the orchard apple tree iPhone has defined the smart strait market in the fall in States for the better part of a decade. No carrier or manufacturer had ever managed to expose any vulnerability in Apples iPhone and its advertisement strategy, until Micromax teamed up with Android OS to produce an iPhone orca advertisement. Introduction You dont buy a smartphone, you buy an iPhone. This is the Apple mantra it is the capstone of their entire advertising and marketing campaign. Apple isnt content with being a leader in sales unsocial they want to own the market. The iPhone wasnt the first phone, but they engineered it to be so unique that you couldnt protagonist but think it was. Apple introduced a concept of innovating ergonomics that could be marketed in simple fighting(a) visual ads that affected consumer perceptions of their produc ts, and ultimately allowed Apple to dominate the entire smart phone market segment. such(prenominal) was the state of the smart phone universe until October 2011. The iPhone 4S was unveiled at Apples Lets Talk iPhone event on October 4, 2011, on the Apple Campus in Cupertino, California.( Chaffin, 2011) With the usual pomp and circumstance Apple rolled out its standard refreshful product campaign in a typically Apple fashion.( Chaffin, 2011) As iPhone 4s sales commenced on October 7, 2011 Apple prepped a One Half page Top Fold Advertisement to run in the USA Today on Sunday October 9, 2011. Following the Apple print ad Micromax and Android OS rolled out a Full Page print ad in the exact ad space within the USA Today on Sunday October 16, 2011. These two ads atomic number 18 the focus of this root and represent the proverbial yen and yang of the battle between Apple and its competitors for the smart phone universe. While Apples ad followed its dynamic marketing strategy, the Micro max and Android Advertisement exposed a hugely favored tactic that could be deployed to counter the iPhones dominance in the market. II.The Advertisements Comparison/Contrast The Apple Fasten Your Seatbelt sign Ad from October 9, 2011 The Apple iPhone 4s Advertisement follows a traditional Apple philosophy Its not so much the marketing angle that matters as it is the way that people identify with that angle. The Ad itself is a light-headed Picture-Window Layout featuring the sleek sexy iPhone as the center feature of the Ad. The theme, copy brilliance and wit of the Ad are more important than layout. Apple takes the basic ideas of Doyle Bernibach and enhances them around the architecture (Beasley, 2002) of the iPhone as a product. The simplicity and public presentation of the Ad creates a contextualization of the product for the consumer (Beasley, 2002), it successfully builds upon the aura of the iPhone and Apple with a New and Faster sales hook that captures consumers attentio n and presents a clear call to action that motivates current iPhone and Smart phone owners to upgrade to the iPhone 4s. The Micromax and Android OS I CANT Counter Ad from October 16, 2011. The Micromax Advertisement is a variation on the frame layout in which kidney-shaped copy is spread over a enceinte portion of the layout, creating a cul-de-sac of white in which the headline and product are placed. (Altstiel, 2005) The Copy type is reverse in non-patterned or plain-toned areas to allow the consumer to first focus on the headline, then