Activities Essay Example | Topics and Well Written Essays - 250 words

Activities - Essay Example He is 27 years old and he is doing his master’s in public administration. It was a good experience to meet him as I was able to understand how people work hard to keep up with their career for the purpose of attaining a better future. Majed is married and he has a son. His enthusiasm in his studies for the purpose of gaining a better job really surprised me and pushed me to work harder. An effective group can work in a more efficient manner in comparison to a single individual. A proper understanding between the group members and cooperation by all of them is important for building an effective group. Collaboration and compromising with the group members is central to the proper functioning of the group. It is far better to work with a group rather than individually as all the group members tend to share their ideas. It provides for an increase in the knowledge of all the group members as all the individuals in the group share their personal experiences and knowledge. I look forward to working with a group for increasing my exposure and learning. I am a very open minded person and I love to share the experiences of people belonging to different countries. I am also very punctual and believe that proper time management is crucial for providing for success in any task that an individual

Advantages and Disadvantages of the Cell Phone Essay Example for Free

Advantages and Disadvantages of the Cell Phone Essay In the world we live in today, everyone owns a cell phone. Whether it is pre-paid, contract, or a jitter bug they have it. Some are so easy to use while others might take a week or so to learn. Children as young as six or seven even own this very common form of technology. These things do almost everything. They have games, texting, GPS, MP3 players, and much more. Cell phones have many great advantages well as many disadvantages. As for me, the GPS on my cell phone is one major advantagee. By me traveling all over the place to attend many out of town church services, looking for hotels, and more my cell phone makes it so I will never get lost. Not only does the GPS on my cell phone tell me where to go, it also speaks back to me. Buying a cell phone with a GPS has saved me money by not having to by a navigation system. It is also easy and simple to use. I love the convenience of it too. Very often, I travel alone. If I have car problems my cell phone is there so I can call for help. Just last week my car broke down on a dark back road. Thank God I had my cell so I could have called for help. This awesome form of technology was put to use. Cell phones are always good to have when you leave the house or simply traveling alone. By my phone coming with a camera is also a great advantage. They save money and again I love the convenience of it. Just like a normal camera, you can print pictures out through your cell phone. Not only that, you can share them on Facebook or Twitter so everyone else could see. These cell phone cameras are not just any ole camera. Some are even better than the ones one would buy at a camera store. Sometimes we might want to search the internet and at the time we are away from a computer. Most cell phones today have internet access. We can check emails, shop, and everything else we can on the internet with a cell phone. I find this a big advance for those who love the internet. It can also cut off an internet bill at home. Like most things with many good advantages there are also disadvantages. One major disadvantage of a cell phone is texting while driving. Research proves that tons of people die every year as a result of texting while driving. I too find texting and driving very dangerous. It keeps your focus off the road. While driving, one’s focus should be on the road at all times. It is always important for anyone to keep their focus on the road. Cell phones also can take ones attention off their studies. With all the things a cell phone has to offer, it is easy to get carried away with it. There are always new games and fun apps that one can find on their cell phone. The fact that these things are hand held and can go pretty much anywhere can get many students into trouble at school. It can also become a distraction for learning. While most teachers are teaching, many students wish to use there cell phones instead of taking notes or learning. Another common disadvantage of a cell phone is that it keeps you from seeing your friends and family face to face. With the text messaging and calling you can do on a cell phone cuts back the face to face talks with family and friends. Spending time with family and friends should be very important in a person’s life. With a cell phone it is very easy to send a text messages or call them instead of seeing them in person. One should practice less texting and talking on a cell phone and more face to face conversations. Over all, cell phones have many great advantages. They have GPS, camera, and are great for traveling. Also they have many bad disadvantages such as texting and driving, distracting students from their studies, cut away face to face time with family and friends. To me cells phone are great to have and seem to get better each day. As long as you are careful and mindful of the harm a cell phone can do, you will be good.

The Paper Of Great Things -- essays research papers

THE PAPER OF GREAT THINGS In the novel The God of Small Things by Arudhati Roy a relationship between a family is shown and the painful past comes through several memories and the presence of the caste system in India is used to juxtapose right vs. wrong. A very powerful closeness is observed between the two main characters and through their relationship one of the main themes of love through obscurity is showcased by the symbolism and diction used by Roy. Several other themes are shown in the novel and highlight the journey the human soul goes through in such trauma and desperation. The bond that the twins share and the manner in which they relate to others directly portray how humans can communicate on a deeper level. The lack of emotions or apathy that is expressed through this twins as a result of their past shows the pain that some endure as a result of other’s severe actions. The symbolism of emotions shone only through remembrance of the past and the repercussions that those reflections have on the present lives of those involved is illustrated through the story of the twins as well. This novel showcases a family struggling to overcome the tragic events of the past and how they are forced to heal with hurtful emotions and express pain through distinct bonds, apathy, and frequent flashbacks to a carefree time that was so full of opportunity and endless faith.   Ã‚  Ã‚  Ã‚  Ã‚  The bond that the twin’s share shows the severity of pain that some can experience and how close people, who have needs and desires, can become as a result. â€Å"When life was full of beginnings and no ends and everything was forever, Esthappen and Rahel thought of themselves together as me and separately as we or us† (Roy, 4). The twins are closer than most families and share a connection that bonds them emotionally as well as mentally and allows them to feel each other on another level. â€Å"Rahel and Estha are fraternal twins whose emotional connection to one another is stronger than that of most siblings† (Gale research). The events that have occurred to both of them throughout their lives have allowed them to mold nearly into one being for fear of the pain that could affect them both. â€Å"Their childhood household hummed with hidden antagonisms and pains that only a family member could have given one another†(Gale research). Bl ood is thicker than water, the feelings that... ...). The duality of their personalities blends to create one soul intensifying the emotions they individually experience but then re-create and experience all over again. â€Å"She has other memories too that she has no right to have†(Roy,8). They are so connected mentally that any thought that enters his head will echo through hers. The same is true of the feelings they intensify by sharing and manifesting inside one another.   Ã‚  Ã‚  Ã‚  Ã‚  The three different symbol that surface throughout the novel mean so much more than they are described as and all represent the challenges that one much overcome to endure and cope with extreme pain. Whether a person find sanctuary in another person or inside his or her own soul there is always hope for the soul you can save, your own. â€Å"The God of Small Things is a demanding novel that provokes many questions regarding the conflict between human desire and deep rooted emotions†(Gale research). The view of this family is highly aimed at everyone in some way and the pain they endure and how they learn to deal with tumultuous emotions that threaten every shred of dignity, ray of hope, and heart beat of love that lies inside every person.

Business Essay

Convenience Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences. Cost Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low. Personalization Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. Relationships The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community. Social Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

14 Points Woodrow Wilson

President Woodrow Wilson’s Fourteen Points On January 8, 1918 President Woodrow Wilson gave a proposal to Congress which outlined the post World War I peace treaty later negotiated at the Paris Peace Conference, and in the Treaty of Versailles. The fourteen points were intended to generate support for Wilson’s vision of the postwar world, both home & also among allies in Europe. The president hoped that the promise of a just peace would be embraced by the populations in enemy nations and generates momentum for ending the war. When comparing Avalon Project ( primary) & History World (secondary) documents for Woodrow Wilson’s Fourteen Points, I found that the primary document is the actually proposal. There is nothing creative about it. It is just what Wilson stated. When reading the primary I had no understanding of what was being presented to both houses of Congress. In Wilson perspective it was for the Congress, to discuss the objects of the war and the possible basis of a general peace. As, I read the secondary source document, I fully understood the proposal. The writer generated this version for the people. He shortened and paraphrased it but, I was able to understand the document. Indeed the Avalon Project (primary) version was more information then what was needed because he was presenting it to Congress so it had to be in a certain form & most important professionally presented. That document is more of the original. So it is supposed to be more into details. With the History World (secondary) version the information w

buy custom Surviving Suicide essay

buy custom Surviving Suicide essay Suicide can be defined as the deliberate act of intentionally taking ones life. It involves intentional ending of own life. Research has shown that different people at different ages commit suicide due to different reasons, ranging from mental illness, depression, desperation, family pressures, troubled or broken relations and other externalities such as financial difficulties (Haugen, David, Matthew, 80). According to World Health Organization (WHO), nearly one million people attempt to kill themselves yearly, with approximately thirty thousand resulting into fatal deaths. In addition, committing suicide may be due to medical conditions such as chronic illness or pain, mental disorders for example insanity, social pressures, and drug and substance abuse. Generally, most cultures consider suicide as a crime (Amry 72). It has been reported that most people who commit suicide often targe getting rid of their life situations. They usually want to run away from the hardships they experience in life and thus view suicide as the only source of relief. However, Holmes postulates that people usually commit suicide as a show of cry for help, without necessarily wanting to end their lives. He further illustrates that such people often do so in favor of their friends or family members (Holmes 55). Whether suicide is intended to cause death or a cry for help, those who commit it usually show rage and anger, depression and feeling of rejection due to persistent abuse, self-blaming and low esteem, and constant arguments prior to such acts. The most common symptoms they show are poor concentration and non-critical thinking, discarding of personal belongings, sudden change in behavior such as heavy drinking of alcohol, pulling away from social groups, sudden interest or discussions on death and suicidal methods, hopelessness and poor eating habits and lack of sleep. The bereaved familys grief will further be complicated by shock of the happenings, especially if they were not able to identify the pre-suicide symptoms. They may feel guilt of not being socially supportive to the victim, or being irresponsible and negligence to the person. Friends can provide emotional, economic and financial support to the victims family. They should help the family rebuild their life through continued advice and counseling. Counseling will help them ease the intensity and burden of unresolved feeling of losing a loved one. They can introduce the family to religious practices such as praying together. This will help build family relation and bond between members (Jordan Mcintosh 45) The friends can introduce members of such families into survivors groups where they can relate to people who have had similar experiences. Buy custom Surviving Suicide essay

Enlightenment From Conflict essays

Enlightenment From Conflict essays The plague, though not unfamiliar to most in a historical sense, is brought about in a much more personal light in Albert Camus The Plague. Through narration by Dr. Rieux, we watch the personal growth of a character trapped in a town where reality has been sacrificed for survival. But because of his self-sacrifice, determination, dedication to his patients and to all citizens in the town, and through the shared experiences of his friends, we see that Rieux has become a stronger, more understanding, and compassionate man. Throughout this novel, we watch Rieux continuously care for the sick and struggle to stay strong for those who look to him for help and comfort. He is in many ways the anchor of the novel, a center point, not only because of his position as the narrator, but because of his continued support of all the other characters. Toward the end of this epidemic, though, we see Rieux start to question what has come of his efforts while he has survived and so many have not. Looking at his efforts to fight off the plague as a personal, as well as internal, conflict, he states that perhaps what he has won is the experience of having known the plague and remembering it, of having known friendship and remembering it, of knowing affection and being destined one day to remember it. He goes on to summarize that all that could be won from this conflict was knowledge and memories, and through his experiences we see that these are valuable life-long lessons worth the sacrifice (291). The first prize Rieux mentions is having known the plague and remembering it (291). While it may not be obvious at first that this is in fact a benefit, Father Panelouxs experience with the death of a young boy, as drastic as it was, created a more educated member of the church. While in the beginning Father Paneloux preached that the plague came from God for the punishment of thei...

Managing Conflict in Groups

Managing Conflict in Groups Here are 5 steps to solve the problem in a team. Read what conflicts are the most problematic and how to manage them. Interpersonal conflicts in organizational settings is a favorite topic for academic  study  and discussion, and for good reason: in any group, particularly in a work setting where the things people have in common on a  personal  level are likely somewhat limited, there will inevitably be conflict. And that is not exactly a bad thing; conflict can lead to innovation and new ideas, and the organization that runs too smoothly often finds itself becoming stagnant. Too many conflicts, however, can quickly lead to chaos and cause serious harm to the organization and its people if they are not managed properly. Problems Faced by Students at School Managing conflict – preventing it when possible, and resolving it productively when necessary – requires an understanding of the nature  of a conflict, the reasons which caused this conflict and the different forms it can take. The necessary prerequisite to being able to manage conflict is understanding the people involved; positions or demands aired in a dispute or argument among team members are manifestations of different interests – the fundamental needs and perspectives that lead people to take their particular points of view. Assessing the roles of people in groups can provide helpful insights. The type of conflict must also be correctly identified. Task or objective conflicts are conflicts about how to accomplish particular activities or goals. These kinds of conflicts can be seriously disruptive, but in general are easier to resolve than the second type of conflict, the relational conflicts, which are a clash of personalities. Conflicts between people on a personal level can be extremely difficult to manage  because they introduce a number of ethical hazards for the manager, who must be careful to very clearly relate solutions of a personal nature to job objectives, procedures, and requirements. How People React to Conflicts Every person will respond to a conflict with someone else in one of five basic ways: Avoidance Accommodation Competition Compromise Collaboration One thing that is misleading about much of the available literature on team dynamics and conflict management is that there is a common assumption that any person will have just one of these responses. That assumption makes it a bit easier to develop models of conflict resolution in academic research, but in the real world, people are inconsistent; the quiet technician who is quick to be accommodating to someone with a difference of opinion this time may come out swinging the next time a dispute arises. Much of an individual’s response to a conflict depends on the context, so the first objective of the manager/mediator in a dispute is to gather all the facts. Fortunately, the skills required to do this effectively – active listening and balanced communication – are the same ones that help defuse many conflicts before they even start. 5 Steps to Solve the Conflict in Your Team Step 1. As a manager thrusts into the role as a conflict mediator, you should start by asking two basic questions of everyone involved in the conflict: What is the disagreement about? How does this disagreement impact the objectives of the organization? Because it is a dispute, you will likely hear several different answers to both questions. That’s okay at this point, because the goals here are first, to gather the information you need to understand what is happening, and second, to compel the parties to the conflict to think through the problem themselves to clearly and accurately describe their positions. Step 2.  The next step is to gather everyone who has a stake in the outcome of the conflict. That may mean including some who have not spoken up (i.e., those practicing the avoidance strategy), and it may mean firmly telling some who have no real part in the dispute to go mind their own business. Once the people who are important to resolving the conflict are gathered together, clearly explain what successful  resolution of the conflict will be. Consensus, or common agreement among all concerned, is a good goal to aim for, but in reality a unanimous decision is probably unlikely; instead, a compromise representing the â€Å"highest common denominator† – a solution that meets as many of the group members’ interests as possible at the same time – is a more realistic objective. The important thing is to clarify what success will mean before the discussion begins; the team members will then have realistic expectations of the outcome and will be more inclin ed to reconsider and modify their individual positions as the conversation proceeds. Step 3. Once this is done, the next step – notice that the discussion of the actual problem has not even begun yet – is to agree on the way in which the discussion will be conducted. This might sound a bit silly, but it serves a very good purpose and saves time in the long run. It is a natural reaction of people when given the opportunity to take part in designing a process, even one as simple as the conduct of a group discussion, to strive for the process to have a successful or expected outcome. Step 4. In whatever manner the group decides to approach the rest of the discussion, the next stage is to define the problem. This is one part of conflict resolution where unanimity is necessary; quite often, teams will discover that they do not all have the same understanding of the issue they disagree on due to miscommunication or misinterpreted information. Simply clarifying the problem can ease tensions, and may even be a solution in itself; if not, at least it returns the team to a state of â€Å"working together† by providing a common focus. Step 5. The final and most time-consuming phase of the conflict resolution process is gathering and assessing possible solutions. Everyone with a position in the dispute obviously has a solution in mind; otherwise, there would be no conflict. Each of these potential solutions needs to be assessed by the group to answer three basic questions: Which solution is the most advantageous to the organization? Which solution is the most advantageous to the individuals concerned? Which parts of those two solutions (if they are not already the same) are common? The Art of Effective Problem Solving In general, with a perhaps a few minor changes here and there, the best solution to the problem causing the group conflict will be the set of common parts between the organization- and individual-favoring solutions the group is able to develop. Good references on conflict management and resolution: M.A. Rahim, Managing Conflict in Organizations (3rd ed.). Westport, Connecticut: Quorum Books, 2001. H. Fogler and S. LeBlanc, Strategies for Creative Problem Solving (2nd ed.).   Upper Saddle River, NJ: Prentice Hall, 2008

The Channel Tunnel Project Essay Example | Topics and Well Written Essays - 2000 words

The Channel Tunnel Project - Essay Example The tunnel cost almost $16 billion which was more than twice of the initial cost estimates. The primary focus of the project was to ensure that safety, defence, security and environmental issues do not go unnoticed. The key finding of the assignment is that the entire channel tunnel project was inaccurately scheduled and thus led to all the issues. Therefore the most challenging task of the project was to complete it within the stipulated time frame. Table of Contents Table of Contents 3 Introduction 4 Project Background 4 Project Management Issues 5 7 Discussion and Analysis 8 Conclusion 10 References 11 Introduction The channel tunnel project was carried out to create a link between France and England through underground tunnels. The channel tunnel also referred to as the Euro tunnel is basically a railway link between United Kingdom and France under the English Channel (7wonders, n.d.). The purpose of the report is to highlight on the areas such as backdrop of the project, the iss ues pertaining to the project and some of the risks which are associated with the project. In other words the report will try to illustrate the exact happenings about and will provide all the relevant details regarding management of the project. Apart from this the report will also highlight on some of issues pertaining to the operation management of the project. The issues will relate to the designing phase, approval phase and the manufacturing phase. However the dissertation will also try to analyse the case and based on which some propositions and recommendations will be also presented. The recommendation and the propositions will be strictly based on governance and management of the project. The report will try to minimize and solve the business management challenges and risks associated with the project. In order to do so some of the operation management tools and techniques such as work breakdown structure, risk management will be consulted. Project Background The project of c hannel tunnel was undertaken in order to link United Kingdom and France through Railways. The project was supposed to be carried out beneath the English Channel between Folkestone of United Kingdom and Calais of France (Construct my future, n.d.). In the context of its development process the project was simply divided into the design phase, manufacturing phase and testing phase. Eurotunnel was chosen as the organization to carry out the entire operation of developing the project. Eurotunnel has contracted the project to Transmachine Link (TML) that has again sub contracted other manufacturers for manufacturing the shuttle wagons. The core reason which has been cited for its outsourcing was the tight timescale factor and companies having to bear heavy liquidity damages. Therefore it minimizes the chances of penalty and risk gets shared. Now to initiate the project there were requirements of a large number of approvals from the Intergovernmental commission (IGC) in the context of des ign, construction and operational phase. Intergovernmental commission was established or recognized under the article 10 of the agreement for managing all the operational activities of the channel tunnel on behalf of the French and UK government (Great Britain: Parliament: House of Lords: European Union Committee, 2011, p.20). The major focus of the project was on safety, security,

Corporate Entrepreneurship Essay Example | Topics and Well Written Essays - 5250 words

Corporate Entrepreneurship - Essay Example Having started in the year 1988, this company started out as a small unit with four tailors and has now gone ahead to become one of the most prestigious names in interior decoration in the state of Orissa. The demand for Dipti's products grew and there was a market for interior decoration. By 1993, Dipti was busy undertaking several turnkey projects for complete furnishing of guest houses, hotels, as well as the Governor's residences in the state of Orissa. Orissa is a small state in the Eastern part of India. It is cut off from any major development that takes place elsewhere in the country. For this reasons, Dipti wanted to shift. Following are the problems that she has encountered: Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Michael E Porter has paved the way for re... Difficulty in managing HR: Dipti does not know the local language and hence she has had a problem with finding employees. Bangalore is a big city and she still needs to cross a variety of learning curves in order to know the market and prospective clients. Competitive Advantage and Sustainable Entrepreneurial Growth: Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Michael E Porter has paved the way for revolutionary strategising trends and a whole new perspective on competition through his competitive advantage theory. In the corporate world, Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders' minds worked. Further, it remains a guide of choice for strategic managers on a global scale. Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as

20th-Century Art And War Essay Example | Topics and Well Written Essays - 500 words

20th-Century Art And War - Essay Example It is art that is against everything that the Hitler regime stood for, as it depicts the horrors of the bombing of the town of Basque. The UN found itself in an uncomfortable situation when it had to speak about war with the painting in its background due to its history and fame. Talking about war is a form of communication as it communicates a message. In this case, the messages were conflicting. Guernica spoke against the war while the UN was planning for war. This made it untenable for Colin Powell to talk about the war in Iraq with Guernica as his backdrop as it would be a contradiction.Loos abhorred ornamentation on objects of art because according to his understanding, it lessened the immortal beauty of its original nature. He had a moralistic approach to art in both objects and humans as he believed that they both had the capacity to become degenerate in nature and form. A human being with tattoos was just as degenerate in society as was a work of art with ornamentation accord ing to Loos.The Bauhaus was the combination of architecture, design, and art that is the foundation of modern art in construction in contemporary times. German in origin, it seeks to combine efficiency with smooth clean lines. Its focus was more on the function than aesthetics which suited the post war mood for efficiency and recovery from the ruins of war. The old buildings which had been built in the classical European fashion became relics of their time as they gave way to the new clean lines in the Bauhaus design.

Defense of Arrested Persons Essay Example | Topics and Well Written Essays - 1000 words

Defense of Arrested Persons - Essay Example It will then go further to distinguish between these law enforcement agencies, which one is state and which one is local, also which one is criminal law enforcement agency or which one provide defense service to the accused. The document is organized into five sections each sections addressing the agency in each regions. Northeast The office of the Windsor County State Attorney is in Vermont and is found in the Northeast region. Its main function is to prosecute persons who have been arrested in the district court or county court. It helps victims to get justice in the prosecution of criminal offenses, child abuse and neglect cases, juvenile delinquencies, mental health proceedings and other civil matters. The office collaborates with law enforcement agencies, social service agencies, victims and members of the public to seek justice in the cases under investigation. The department protects and promotes public safety (DSASA, 2012). Southeast Georgia Department of Corrections is a sta te agency in the Southeast. It is located in Georgia State. It enforces criminal law. It functions to protect and serve the public by managing the offenders and creating a safe and secure environment for Georgia residents. It achieves its goal by providing correctional industries where the offenders are taken used to manufacture various commercial products. These products are targeting mainly the government agencies as the consumer. The government is the sole preferred consumer for these products to ensure that the market for the products is maintained and the correctional process through labor is thus maintained (GDC, 2012). The Department of Business and Professional Regulation, also in the Southeast region, is a state agency mandated to issue licenses and regulate businesses and professionals in the Florida state. It is therefore a law enforcement agency. In business, the agency licenses and regulates five major industries which are: alcoholic beverages and tobacco; Condomiums, T imeshares and mobile homes; drugs, and cosmetics; hotels and restaurants; and Pari-Mutuel Wagering. The agency is divided into various divisions of which each deal with a specific industry under the mandate of the agency. The division of alcoholic beverages and tobacco issues licenses necessary to operate these kinds of businesses. The division of condomiums, timeshares, and mobile homes protects the consumer from malpractices by this category of business. It regulates yatch and ship brokers, cooperatives, timeshares and mobile home parks. The division of drugs, devices and cosmetics safeguards health, safety, and welfare of the local Florida residents against injury from the use of adulterated, contaminated, misbranded drugs, drug ingredients and cosmetics by administering the Florida Drug and Cosmetic act. The division of building codes and standards ensures the residents safety in staying is safely constructed buildings. The division of hotels and restaurants licenses inspects an d regulates public lodging and food service establishments in Florida. It also regulates and licenses elevators, escalators and other vertical conveyance devices. The division of pari-mutuel wagering is vested with regulation of the state’s mutual, cardroom and slot gaming industries. It is also charged with collecting and protecting associated revenues due to the state (DBPR, 2012). Midwest The Ohio Bureau of Criminal Investigation under the Office of the Attorney

Processes of manufacturing Assignment Example | Topics and Well Written Essays - 750 words

Processes of manufacturing - Assignment Example 3. In casting, the grain structures are not aligned parallel to one another, but are random in alignment. In forming, the grains are aligned to one direction and are closely packed, which impacts greater strength. 4. Forging techniques used are open forging that involves heating the material and hammering it on an anvil; drop forging which involves forging material in a die using a hammer or impacting force; press forging, which involves the use of pressure to force materials into a die; roll forging, which requires the use of rollers and cold forging, which is best suited for smaller objects and involves extrusion through a die. 8. Pipe forming may be achieved through ram style bending, which involves resting the pipe at two internal points and having a rim pressing on the central axis to deform. Rotary draw bending involves drawing the pipe through stationery counter die into the required radius. Ring roll bending involves bending pipes to a large radius or circumferences. 4. Machines for bending angles include rotary-draw for tubes and pipes, push-roll machines, which accommodate roll formed and rotary –draw bends in a single operation and compression machines for heavy materials. 8. Deep drawing involves a work piece deforming in a larger dimension than its diameter. In shallow drawing, the depth of draw is much less than the smallest measurement of the opening. In flexible die, a flexible material replaces one of the dies. The method involves the use of materials such as rubber as the flexible material. 1. Injection and extrusion moulding used for small items, vacuum forming used to form thin sheets of plastic, press forming which uses positive and negative moulds with a plastic sheet between and blow moulding for bottles. 4. Advantages. It involves high speeds production, versatile in producing a wide range of products, good dimensional stability. Disadvantages. Delicate to

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 3

Rhetorical Analysis - Essay Example Firstly, the pathos of the video is clear and apparent from the very first frame of the video; as the viewer is greeted with an expansive cemetery perforated by concentric lines of seemingly endless white crosses. Further pathos is invoked due to the dramatic elements of the music that is represented to the listener. Hardship and drama with regards to the emotional connection that the viewer must have to the individuals on the screen is represented through a steady stream of images connecting homelessness, poverty, orphans, and a post-apocalyptic environment. Each of these emotionally charged images is capable of invoking a response upon the part of the viewer; a response that the director and producer of this brief advertisement were fully aware could be evoked. Similarly, the ethos of the particular advertisement in question is much less complex and much easier to define as compared to the pathos which is been discussed above. Due to the fact that UNICEF is a global outreach entity that is represented in nearly each and every nation throughout the globe, the degree and extent to which ethos is directly represented merely by mentioning the name UNICEF is innate. As such, even though this ethos is not directly linked to the advertisement until the credits screen flashes just prior to the advertisement concluding, it nonetheless is evident and cannot be ignored by an individual interviews the contents of such a message. It is further arguable that without the UNICEF emblem being represented at the end of this advertisement the overall believability and trust an individual might have with regards the contents therein could greatly be diminished. Finally, seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding and/or the moments prior to the UNICEF emblem being flashed upon the screen. Within this brief period of time all of the preceding information that has been driven by thoughts and a sense of emotional distress and need for action is juxtaposed with the logos of the statement: â€Å"What we see as fiction... Is real in Ethiopia† (Unicef 2007). Such a statement of fact links all of the seemingly disjointed emotionally charged imagery and tax that was presented previously and the advertisement to a definitive and logical conclusion. Whereas it may be hard for the individual to accept the images of orphans, innately poor, struggling to survive in burned out towns with no viable means of support or education as a fictitious rendering of a post-apocalyptic world, this is very much unfortunately the case within many parts of Ethiopia and Eastern Africa that are heavily impacted by the AIDS epidemic. By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and producer, and indeed all of the people responsible for the p roduction of this ad, effectively integrated with as large a market audience as is possible. As has been denoted through previous levels of research, effectively representing pathos, logos, and the post in

Processes of manufacturing Assignment Example | Topics and Well Written Essays - 750 words

Processes of manufacturing - Assignment Example 3. In casting, the grain structures are not aligned parallel to one another, but are random in alignment. In forming, the grains are aligned to one direction and are closely packed, which impacts greater strength. 4. Forging techniques used are open forging that involves heating the material and hammering it on an anvil; drop forging which involves forging material in a die using a hammer or impacting force; press forging, which involves the use of pressure to force materials into a die; roll forging, which requires the use of rollers and cold forging, which is best suited for smaller objects and involves extrusion through a die. 8. Pipe forming may be achieved through ram style bending, which involves resting the pipe at two internal points and having a rim pressing on the central axis to deform. Rotary draw bending involves drawing the pipe through stationery counter die into the required radius. Ring roll bending involves bending pipes to a large radius or circumferences. 4. Machines for bending angles include rotary-draw for tubes and pipes, push-roll machines, which accommodate roll formed and rotary –draw bends in a single operation and compression machines for heavy materials. 8. Deep drawing involves a work piece deforming in a larger dimension than its diameter. In shallow drawing, the depth of draw is much less than the smallest measurement of the opening. In flexible die, a flexible material replaces one of the dies. The method involves the use of materials such as rubber as the flexible material. 1. Injection and extrusion moulding used for small items, vacuum forming used to form thin sheets of plastic, press forming which uses positive and negative moulds with a plastic sheet between and blow moulding for bottles. 4. Advantages. It involves high speeds production, versatile in producing a wide range of products, good dimensional stability. Disadvantages. Delicate to

Demon Lover Essay Example | Topics and Well Written Essays - 750 words

Demon Lover - Essay Example The aura of this story is psychological because the mysterious letter is a physical element with mental and emotional implications. We all have demons; the skeletons in Mrs. Drover’s closet in this story happen to be real. The man Mrs. Drover was intended to marry, before he was sent to war told her he did not know how long he would be gone, but she had nothing to do to await his return. Months after his departure he is reported missing, presumably killed. For years she goes unnoticed and un-admired by men. When her mother and sister fear she is past all hope, at 32 she secures the affections of William Drover. They marry and have three children. Her fiancà © is the incarnate ghost of her past which has been haunting her since she attempted to her live her life after his disappearance. She struggles with the fact that she doesn’t know why she agreed to marry a man who was not kind to her. She still sees it as a suspension she was in and was not able to get out of. Something that still haunts her and makes her think of him, whether as a threat or as a person she left or could not wait for. She may feel guilt but it may be at her own actions. Guilt of feeling emotion for a man who did not treat her the way she wanted to be treated. When Mrs. Drover is described in her house, a house boarded-up and damaged by war, it’s painting for the reader an image of her life as affected by her long-lost fiancà ©; like her house, she’s damaged though emotionally, and boarded up and abandoned. She also described as living in the country-side, away from the house and with her new family. If one were to see the story this way, we could also see her in the house presently to clean out the remnants of her feelings for her fiance, or to begin the final battle to get him out of her mind. This is supported by the description of the weather as we’re introduced to the deserted house: overcast, as if preparing to storm and later, we hear rain. This description has nothing to do on her doubts of her fiance’s disappearance; it just helps describe her journey in a clear way, though on her, a physical sign of her war is seen through a nervous twitch of her mouth. We should realize the fact that psychological st ories such as this one are made for the reader, so we need to pay attention to the fact that Elizabeth Bowen is trying to direct our minds down certain path, especially when introducing us to the house. She is trying to set a mood that is bleak, sinister and warning of something darker being imminent. The neighborhood being described as war-torn makes the area seem tormented, â€Å"Against the next batch of clouds, already piling up ink-dark, broken chimneys and parapets stood out† (Bowen, 1). This mood is also set by the weather in the beginning of the story where Bowen is trying to build an atmosphere of tension. This story is psychological because Mrs. Drover’s evils are either a figment of her imagination, or they’re products of her ex-fiance’s threats, which are both physical and emotional. The letter she finds in her house is the first example of a physical threat, whether it is from him or not, she perceives the letter to be a threat in the way tha t the writer makes this whole story affect the reader: through controlled vagueness which causes the imagination of the recipient run wild and cause damage. The other physical reminder of her lover is the scar on her hand from

Advertising Print Essay Example for Free

Advertising Print Essay It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project. Firstly I would like to express my heartily gratitude and sincere thanks to Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful. I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage. Finally I am sincerely thankful to others who have directly or indirectly helped me in the completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction. To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only. As it is a very wide field so here I am restricted to the electronic media only. We have to think about this unethical problem and this wrong presentation of business. So that we can give good ethics to our youngsters. 2|Page EXECUTIVE SUMMARY TITLE The title of the project is â€Å"ETHICAL ISSUES IN ADVERTISEMENT†. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. INTRODUCTION Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. SCOPE AND OBJECTIVE OF STUDY Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. 3|Page Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements every day, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. METHODOLOGY For completing this project the required information or the raw data is gathered from the sources like websites , journals, magazines ,text books etc which is the most difficult task of this project making as it is the most time consuming process. but overall this topic is quite interesting to gain knowledge about the ethics in ads the controversial ads also. The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by 4|Page the government or regulation bodies and i want to throw a light on this only. Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. SUMMARY OF FINDINGS AND RECOMMENDATIONS Here I am restricted to the ethical issues of advertisement related to television media only as this subject has a very wide arena to be focused on. Her I just want to know that how much these set standards are successful in maintaining the dignity of the Indian’s beliefs and their feeling. 5|Page RESEARCH METHODOLOGY TITLE – Ethical Issues In Advertising Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single moral course of action, but provide a means of evaluating and deciding among competing options. In the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies. DURATION OF PROJECT This is a very long term project so we have been provided with a period of one month for the completion. To make it easy this period was bifurcated into various sections of making blue print, abstract, collecting primary data, secondary data, making preliminary report, secondary report and final report at the end which makes the whole process easy to attempt. OBJECTIVE Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is 6|Page plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. Advertisements as Mirrors of prevailing norms Marketers claim that advertising simply mirrors the attitudes and values of the surrounding culture. No doubt advertising, like the media of social communications in general, does act as a mirror. But, also like media in general. It is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality. Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies and I want to throw a light on this only. I can differentiate my objectives for taking this topic as follows: †¢ To know the various ethical marketing strategies of the market leaders. †¢ To know how can we make a ethical advertisement. †¢ To know the impact of unethical advertisement on the society. †¢ To enhance my marketing skills. †¢ To know the role of advertisement in the success of any organization. TYPE OF RESEARCH As I took the data from magazines , books, internet links , journals and news papers. It is research of descriptive type. SCOPE OF STUDY Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of 7|Page buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aero planes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. Here I am focusing mainly on the media as a source of advertising. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviors. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticize. 8|Page CORE STUDY INTRODUCTION Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable 9|Page adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. . Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. It promotes overselling, exploitation of vulnerable groups, vulgarity, offending the public, promoting socially harmful values or behavior and intrusion of privacy. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and 10 | P a g e some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. NEED OF ADVERTISING Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows: †¢ Increasing the sales of the product/service †¢ Creating and maintaining a brand identity or brand image. †¢ Communicating a change in the existing product line. †¢ Introduction of a new product or service. †¢ Increasing the buzz-value of the brand or the company. Significance of Advertising Basically advertising creates wants but does not fulfill them, a person may see an advertisement for a product, it might be glossy and fancy and he might be attracted to buy the product. He might eventually buy it but it will not satisfy him it will just be a waste. It’s a short term material satisfaction which just drives the economy by over consumption of goods and services. It keeps the consumer in doubt about what to buy and in what quantities and this doubt in turn has ethical implications. Four reasons are attributed to the fugacious nature of the way advertising practices are being carried out in developing countries. 11 | P a g e 1. The role of Information and Communication technologies: As ICTs evolve so do marketing practices. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic boundaries are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. Millions of people have entered the middle class and millions more are poised to do so. For marketers, the consequences can be mind boggling-as incomes and spending powers rise, marketers have to respond to increasing demands from consumers. 4. Better and improved marketing research has meant that the entire populace is not seen in totality but rather as a congeries of different types of consumers. TYPES OF ADVERTISING There can be several branches of advertising. Mentioned below are the various categories or types of advertising. 12 | P a g e Celebrity Broadcast advertising Advertising Print OutdoorAdvertising Advertising TYPES OF Infomercials ADVERTISING Public Service Advertising Covert Advertising Surrogate Advertising 13 | P a g e 1. Print Advertising – Newspapers, Magazines, Brochures, and Fliers and less popular newspaper would cost far less than placing an advertisement in a popular newspaper The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. 2. Outdoor Advertising–Billboards, Kiosks, Tradeshows and Events 14 | P a g e Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. 3. Broadcast advertising – Television, Radio and the Internet The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles Broadcast advertising is a very popular advertising medium that constitutes of several 15 | P a g e branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is Subtly ( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. 16 | P a g e surrogate Common examples include of Fosters and Kingfisher beer help Indirectly brands, which are often seen Advertising to promote their brand with – the Advertising advertising. 5. Surrogate Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same advertising as an effective energy communication medium to convey AIDS, socially relevant messaged about like 17 | P a g e important matters and social welfare causes Causes integrity, – Advertising for Social political 6. Public Service Advertising conservation, bottles of the same brand. deforestation, illiteracy, poverty and people of the cigarettes or beer so on. ent or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box. ] brand name and indirectly remind Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. 7. Celebrity Advertising 18 | P a g e and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. Although the audience is getting smarter and smarter still bank upon celebrities and their popularity for advertising their products. Infomercials There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and 19 | P a g e often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. ETHICS 1. INTRODUCTION In this era of globalization multinational competition, ethical practices in business are assuming importance as relationships with various suppliers customers are shaped by ethical practices mutual trust. So, ethical decision taking assumes importance in today’s corporate world. 2. What Is Ethics? Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single moral course of action, but provide a means of evaluating and deciding among competing options. The terms ethics and values are not interchangeable. Ethics is concerned with how a moral person should behave, whereas values are the inner judgments that determine how a person actually behaves. Values concern ethics when they pertain to beliefs about what is right and wrong. Most values, however, have nothing to do with ethics. For instance, the desire for health and wealth are values, but not ethical values. 3. The Importance of Universality Most people have convictions about what is right and wrong based on religious beliefs, cultural roots, family background, personal experiences, laws, organizational values, professional norms and political habits. These are not the best values to make ethical decisions by — not because they are unimportant, but because they are not universal. In 20 | P a g e contrast to consensus ethical values — such basics as trustworthiness, respect, responsibility, fairness, caring and citizenship — personal and professional beliefs vary over time, among cultures and among members of the same society. They are a source of continuous historical disagreement, even wars. There is nothing wrong with having strong personal and professional moral convictions about right and wrong, but unfortunately, some people are moral imperialists who seek to impose their personal moral judgments on others. The universal ethical value of respect for others dictates honoring the dignity and autonomy of each person and cautions against selfrighteousness in areas of legitimate controversy. 4. Why Be Ethical? People have lots of reasons for being ethical: †¢ There is inner benefit. Virtue is its own reward. †¢ There is personal advantage. It is prudent to be ethical. It’s good business. †¢ There is approval. Being ethical leads to self-esteem, the admiration of loved ones and the respect of peers. †¢ There is religion. Good behavior can please or help serve a deity. †¢ There is habit. Ethical actions can fit in with upbringing or training. There are obstacles to being ethical, which include: †¢ The ethics of self-interest When the motivation for ethical behavior is self-interest, decision-making is reduced to risk-reward calculations. If the risks from ethical behavior are high or the risks from unethical behavior are low and the reward is high moral principles succumb to expediency. †¢ This is not a small problem 21 | P a g e Many people cheat on exams, lie on resumes, and distort or falsify facts at work. The real test of our ethics is whether we are willing to do the right thing even when it is not in our self-interest. †¢ The pursuit of happiness It depends on how one defines happiness. Our values, what we prize and desire, determine what we think will make us happy. We are free to pursue material goals and physical sensations, but that alone rarely (if ever) leads to enduring happiness. It more often results in a lonely, disconnected, meaningless existence. The morally mature individual finds happiness in grander pursuits than money, status, sex and mood-altering substances. A deeper satisfaction lies in honoring universal ethical values, that is, values that people everywhere believe should inform behavior. That unity between principled belief and honorable behavior is the foundation for real happiness. †¢ Ethical Principle in Advertising All advertising should be legal, decent, honest and truthful. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. No advertisement should be such as to impair public confidence in advertising. †¢ Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency †¢ Honesty Advertisements should be so framed as not to abuse the trust of consumers or exploit their lack of experience or knowledge. †¢ Social Responsibility 22 | P a g e 1. Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age, nor should they in any way undermine human dignity. 2. Advertisements should not (without justifiable reason) play on fear. 3. Advertisements should not appear to condone or incite violence, or to encourage unlawful or reprehensible behavior. 4. Advertisements should not play on superstition. †¢ Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer, in particular with regard to: 1. characteristics such as: nature, composition, method and date of manufacture, range of use, efficiency and performance, quantity, commercial or geographical origin or environmental impact; 2. the value of the product and the total price actually to be paid; 3. delivery, exchange, return, repair and maintenance; 4. terms of guarantee; 5. copyright and industrial property rights such as patents, trade marks, designs and models and trade names; 6. official recognition or approval, awards of medals, prizes and diplomas; 7. the extent of benefits for charitable causes. 8. Advertisements should not misuse research results or quotations from technical and scientific publications. Statistics should not be so presented as to exaggerate the validity of advertising claims. Scientific terms should not be used to falsely ascribe scientific validity to advertising claims. †¢ Comparisons 23 | P a g e Advertisements containing comparisons should be so designed that the comparison is not likely to mislead, and should comply with the principles of fair competition. Points of comparison should be based on facts that can be substantiated and should not be unfairly selected. †¢ Unassembled Merchandise When advertised merchandise requires partial or complete assembly by the purchaser, the advertising should disclose that fact, e. g. , unassembled, partial assembly required. †¢ Testimonials Advertisements should not contain or refer to any testimonial or endorsement unless it is genuine, verifiable, relevant and based on personal experience or knowledge. Testimonials or endorsements that have become obsolete or misleading through passage of time should not be used †¢ Portrayal or imitation of personal property Advertisements should not portray or refer to any persons, whether in a private or a public capacity, unless prior permission has been obtained; nor should advertisements without prior permission depict or refer to any persons property in a way likely to convey the impression of a personal endorsement. †¢ Exploitation of goodwill Advertisements should not make unjustifiable use of the name, initials, logo and/or trademarks of another firm, company or institution nor should advertisements in any way take undue advantage of another firm, person or institutions goodwill in its name, trade name or other intellectual property, nor should advertisements take advantage of the goodwill earned by other advertising campaigns. †¢ Imitation 24 | P a g e 1. Advertisements should not imitate the general layout, text, slogan, visual presentation, music and sound effects, etc. , of any other advertisements in a way that is likely to mislead or confuse the consumer. 2. Where advertisers have established distinctive advertising campaigns in one or more countries, other advertisers should not unduly imitate these campaigns in the other countries where the former may operate, thus preventing them from extending their campaigns within a reasonable period of time to such countries

Character Moral Deficiencies in The Great Gatsby by F. Scott Fitzgerald

â€Å"All the world's a stage / And all the men and women merely players.† This quote from William Shakespeare compares the world to a stage and life to a play where men and women are just actors playing their role. This message is not so different from F. Scott Fitzgerald's in his novel, The Great Gatsby (1925). The wealthy characters in The Great Gatsby are Shakespeare’s players; and the Valley of Ashes is part of his stage, where the awful consequences of their moral deficiencies are played out. The Valley of Ashes is a desolate area of land which is covered by ashes dumped by industrial companies; it is described as a â€Å"fantastic farm where ashes grow like wheat† (Fitzgerald 24). Beneath the ashes, George and Myrtle Wilson make their meager living by running a gas station next to a billboard advertising an oculist business in Queens. This billboard has two eyes looking out over the Valley of Ashes, seemingly watching and judging the characters who pass t hrough. Here in the Valley of Ashes, the stage is set on which the superficial and material-driven characters can display their selfishness. Furthermore, the effects of their immorality are exemplified as well. Fitzgerald develops the symbol of the Valley of Ashes to strengthen the thematic idea of the effects of utter corruption and selfishness in The Great Gatsby; this can be expressed through the scandalous affair of Tom Buchanan and Myrtle Wilson, the tragic murder of Myrtle Wilson, and George Wilson's pronounced rage. Tom Buchanan, Daisy’s immensely wealthy husband, has no moral reservations about his own extramarital affair with Myrtle who lives in the Valley of Ashes. The affair begins from an innocent train ride, but Tom's own lack of moral standards contribute to the ... ...by the mind—they do not possess any inherent meaning; rather, people invest them with meaning. Fitzgerald uses the symbol of the Valley of Ashes to further analyze the thematic idea of corruption and selfishness in The Great Gatsby. Multiple events occur in the Valley of Ashes throughout the novel, three of which exemplify Fitzgerald's theme very well: the amoral affair of Tom Buchanan and Myrtle Wilson, the murder of Myrtle Wilson, and George Wilson's manifested rage. Work Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Scribner, 2013. Print. Character Moral Deficiencies in The Great Gatsby by F. Scott Fitzgerald â€Å"All the world's a stage / And all the men and women merely players.† This quote from William Shakespeare compares the world to a stage and life to a play where men and women are just actors playing their role. This message is not so different from F. Scott Fitzgerald's in his novel, The Great Gatsby (1925). The wealthy characters in The Great Gatsby are Shakespeare’s players; and the Valley of Ashes is part of his stage, where the awful consequences of their moral deficiencies are played out. The Valley of Ashes is a desolate area of land which is covered by ashes dumped by industrial companies; it is described as a â€Å"fantastic farm where ashes grow like wheat† (Fitzgerald 24). Beneath the ashes, George and Myrtle Wilson make their meager living by running a gas station next to a billboard advertising an oculist business in Queens. This billboard has two eyes looking out over the Valley of Ashes, seemingly watching and judging the characters who pass t hrough. Here in the Valley of Ashes, the stage is set on which the superficial and material-driven characters can display their selfishness. Furthermore, the effects of their immorality are exemplified as well. Fitzgerald develops the symbol of the Valley of Ashes to strengthen the thematic idea of the effects of utter corruption and selfishness in The Great Gatsby; this can be expressed through the scandalous affair of Tom Buchanan and Myrtle Wilson, the tragic murder of Myrtle Wilson, and George Wilson's pronounced rage. Tom Buchanan, Daisy’s immensely wealthy husband, has no moral reservations about his own extramarital affair with Myrtle who lives in the Valley of Ashes. The affair begins from an innocent train ride, but Tom's own lack of moral standards contribute to the ... ...by the mind—they do not possess any inherent meaning; rather, people invest them with meaning. Fitzgerald uses the symbol of the Valley of Ashes to further analyze the thematic idea of corruption and selfishness in The Great Gatsby. Multiple events occur in the Valley of Ashes throughout the novel, three of which exemplify Fitzgerald's theme very well: the amoral affair of Tom Buchanan and Myrtle Wilson, the murder of Myrtle Wilson, and George Wilson's manifested rage. Work Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Scribner, 2013. Print.

Medicine In America Essay -- essays research papers

James Cassedy’s Medicine in America, A Short History takes a comprehensive look at medical progress in America from its colonial days to the present time. The book takes on five different themes in discussing medicine. First, it discusses the medical establishment, and how it develops over time. Second, it looks at the alternative to established medicine. Alternatives consist of any kind of medical practice outside the orthodox practice of the time. Third, Cassedy explores the science of medicine, taking time to recognize individuals who make significant discoveries in the field of medicine. The role of government in science is the fourth theme studied by Cassedy. The government makes considerable efforts into the regulation of medical practice in America. The final theme is the role of the environment in the health of Americans. In covering these themes, Cassedy breaks American history into four different time periods. The book will best be reviewed by looking at each of thes e time periods, and how they cover the aforementioned themes. Logically, the book begins by discussing the period of time that America is under the control of Britain. The first inhabitants of the continent took a beating from diseases carried by Europeans. Native Americans did not have the immunities instilled in Europeans. Disease is accredited to wiping out nearly 90 percent of Native Americans. The colonies, however, also had to deal with diseases. Very few physicians lived in the colonies due to the fact that Britain was still the mother country. With the medical establishment being as small as it was, the women of the household often took care of the day to day healing. Midwives handled childbirths, and basically anyone with any knowledge of medical literature was considered capable of healing. Some of the common treatments included steam baths, religious rights, and herbal remedies. Surgical methods were basically limited to that of setting bones and pulling teeth. Realizing that sanitation was a problem, larger towns eventually began to pass regulations on the removal of garbage and dead animals. Health related science was circulated by means of periodicals. Along with being a contributor to medicine as a scientist, Benjamin Franklin often published medical information in his newspapers. A strong supporter of inoculation, the Reverend Cotton Mather frequently wrote about medic... ...lear weapons and the affects of radiation. The AIDS epidemic is an example of a modern day disease that prompts massive government funded research and public awareness. The medical establishment now is maintained by such organizations as the American Medical Association (A.M.A). The emergence of effective medicine gave way to more success and trust in the American medical institution. Current advancement in medicine, however, tends to be tainted by the glory of discovery. While orthodox medicine continues to flourish, people still tend to seek unorthodox methods of healing, such as acupuncture. All things considered, medicine in America has made dramatic improvements since its colonial days. James Cassedy has made an excellent overview of the history of medicine in America. Granted that this book will not win any literary awards in the near future, it is still a well-written tool in beginning one’s research of medicine. He presents his topics in a manner that makes them in teresting, and causes readers to question the past of their medical culture. His choice of themes leaves little to be desired, and he thoroughly discusses each of them in relation to his specified time intervals.

The Three Waves of Feminism

The Three Big Waves of Feminism First-Wave Feminism: Women’s Right to Vote In 1776, the then First Lady of the United States was the first to raise her about women’s rights, telling her husband to â€Å"remember the ladies† in his drafting of new laws, yet it took more than 100 years for men like John Adams to actually do so. With the help of half a dozen determined, and in this case white upper-middle-class, women the first-wave feminism, which spans from the 19th century to the early 20th century, finally led to their goal after 72 years of protesting. The Nineteenth Amendment, which secured the rights for women to vote finally passed in 1920.This grand victory brought other reforms along, including reforms in the educational system, in healthcare and in the workplace. Second-Wave Feminism: Personal Means Political The First-Wave was significant to feminism as it established a safe footing from where women could start off. The second wave of feminism, however, was crucial to everything that followed after. This wave marked everything the early 1960's to the late 1980's. Of course feminism didn’t die out completely, in between the first and second wave feminism, as the media tried to make many people believe.In fact feminism was still a topic among women; they just didn’t crowd at polling stations anymore. Instead many small groups of women activists were fighting for birth control or the women peace movement. Then, during the Second World War women suddenly played a major role as work forces and could get a taste of independency. Though after the war, now that the men were back with their glorified heroism, it was expected of women to silently head back into the kitchen and act out their â€Å"natural† role as mother and wife, which has been pressed onto them from the very start. You can read also WavesObviously that didn’t sit well with many of them. However before the the Women’s Liberation movement and before the Sexual Revolution in 1968, there have been the Civil Rights Movement and the antiwar movement. Those two were the first two major social movements to be displayed through television, as well as they were the forerunners of the following feminist movement. They showed that women, too, could become political. Women from Rosa Parks to Coretta Scott King made political protest seem necessary and encouraged many women all over America, regardless of race and ethnic background, to speak up for their rights.It was the feminist movement’s turn then to get real personal and by getting real personal it didn’t get any less political. Women had enough of the sexual harassment and domestic violence going on behind doors, of being kept out of law and medical schools and thus being restricted to low paid jobs, of being confined not on ly in domestic but also in public spheres. To make it short: women had enough of being looked down at. With these problems the key demands of this movement were: â€Å"the right to safe and legal abortion, the right to accessible and affordable childcare, and the equal opportunities in education and employment†.Another demand was more support of battered women's shelters, and changes in custody and divorce law. This wave of feminism brought up the most of changes regarding women and laws. Affirmative Action rights for women were extended and acts like the Women’s Educational Equity Act, which allowed educational equality for women, the Pregnancy Discrimination Act, which prohibited â€Å"sex discrimination on the basis of pregnancy†, were passed. Amongst these acts a law passed in 1975 that required the U. S.Military Academies to admit women, as well as marital rape was made illegal and the no-fault divorce legal. Even though the last two laws were not recognize d by all states, it was still considered an enormous success. In the early 1980s the biggest strength of the second wave, the grand diversity of feminism and organisations, suddenly became its biggest weakness as the media started the so called â€Å"feminist sex wars† by pitting women, especially two of them, against each other, trying to destroy the image of sisterhood pointedly.Even though the Women’s Liberation movement clearly refused to pick a leader, the media singled out Gloria Steinem as the leader of this movement. Gloria Steinem was a single and childless career woman, who compared marriage to prostitution and insisted that â€Å"if men could get pregnant, abortion would be a sacrament†. On the other side there was the media’s darling Phyllis Schlafly, who almost single-handedly brought down the Equal Rights Amendment. Also known as the ERA, this mendment demanded that the â€Å"equality of rights under the law shall not be denied nor abridged by the United States or any state on the account of sex†. It was first introduced by Alice Paul in 1923, a woman truly ahead of her time, but didn’t get ratified by enough states to get legalized. Whether this happened because of Phyllis Schlafly herself or the way media presented the feminists of that time is debatable. In the end the ERA may not have gotten legalized and women were still oppressed, but sisterhood was very much alive and blooming.In sisterhood women found strength and with this new found strength they started breaking the blockades which had been keeping them from climbing the career ladder and decided that it was long past time to start taking charge of their own lives. Third-Wave Feminism: Finally Diversity After ERA was defeated, a vast amount of media coverage over the supposed â€Å"death of feminism† appeared on the TV screen of Americans. Those who truly believed them were surely gobsmacked by the third wave of feminism which found its s tart in the mid-90’s.Caused by the Clarence Thomas confirmation hearings and the evident spite and disdain the accuser, Anita Hill, was met with by the all-male jury, women decided that once men crossed one line too many. The most obvious difference between the third wave movement and its sisters the first and second wave movements was the embracement of diversity. With feminism becoming global it became available for women of any race as well as any social class, but also threw away the mass media’s â€Å"ugly braless bubblehead† stereotype of feminists with women like Pinkfloor stating: â€Å"†It's possible to have a push-up bra and a brain at the same time. Being feminine and a feminist was no longer mutually exclusive and with the so-called â€Å"grrl† feminists, women started to show up as strong and empowering, while reclaiming everything feminine, from wearing high-heels to lipstick. The key demands of the Third Wave are much harder to pin p oint, as the range of issues grew by women not only concerning themselves with the gender oppression but with economic oppression and environmental issues as well.However one crucial aspect was the deconstruction of categorical thinking and its endless attack on unrealistic beauty ideals set for women ever since television was invented. The third wave of feminism has not ended yet. It is history in the making, as new issues to deal with arise as soon as old ones are solved. The probably greatest achievement of these waves is the awareness of oppression they’ve spread, the feeling of community between women they created as well as turning feminism from an abstract thought into a widely accepted truth.

Health Care Interview

There are many components to a hospital or medical facility. All of them are necessary to have a properly functioning environment. The emergency department of a hospital is a fast paced world. You have to be constantly on your toes and prepared for whatever may come through the doors. There are many people that work in an emergency room to make it run smoothly. Techs, nurses, CNA’s, LVN’s, and doctors all work side by side to help those who are critically injured. Without all these people it would be complete chaos. Triage is usually the first step of the emergency room and helps determine severity of each patient. Once through triage, the patient is either sent to a different area of emergency or another part of the hospital. The emergency department is usually broken down into different parts as well. Typically, there is a trauma area, an area for those less urgent, resuscitation areas, and even a psychiatric area. Trauma is reserved for those with life threatening injuries or illness and is always stocked with the equipment needed for these cases. Resuscitation areas are for those who come in unconscious or DOA (dead on arrival). These rooms are equipped with all the equipment necessary to try and save someone’s life. There are many things done in an emergency department. Vitals are the usually the first thing when a patient comes into the emergency room. An injury or illness may not be immediately visible; vitals are an easy way to see if anything is out of the ordinary right off the bat. When injury is more apparent, like a broken bone, x-rays can be done right in the emergency room. EKG’s are often performed on those complaining of chest pain. The emergency room also does the simple stuff like suturing wounds or doing ultrasounds. As you can see there is not much the emergency room cannot do. It is the center of the hospital. My interviewee specifically works in the emergency department of Valley Children’s Hospital. Although the primary patients are children eighteen years of age and younger, they will accept all patients until stabilized and able to be transported to the correct hospital. A children’s hospital is a type of specialty hospital. There are many other types of specialty hospitals, but this type specifically caters to children. The emergency at this hospital sees many different types of injuries and illness. Although, this hospital is well known for seeing the sickest children from Bakersfield to Sacramento, they care for kids with rare cancers and other life threatening illnesses. I chose to interview Jeff Gonzales who is a technician in the emergency room. Upon starting the interview, I quickly got the feeling that the technicians do a lot more than I would have thought. The technicians are usually the first person the patient deals with. They start the initial work up and take the vitals. After the nurses and doctors have decided on a proper course of treatment, the technicians often help with the procedures or getting the patient to the correct area of the hospital. The technicians may also draw blood for cultures or even splint a patient. â€Å"We are kind of all over the place, go where I am needed and help where I can,† explains Jeff. Like any good profession these days, there is some education that is required to attain a position like this. Jeff went to school for phlebotomy and was originally planning on being a fire fighter. After gaining the emergency training from the fire academy, Jeff was unfortunately injured and could no longer go after that career. However, his emergency training comes in handy for the emergency room, he states, â€Å"you have to be prepared for anything, having the EMT training helps me when things get hectic. † As for additional training, the only thing that needs to be kept to date is his phlebotomy license. All other training is provided by the hospital and is typically done on an annual basis. Working in an environment with so many different people could cause problems. You have to learn to trust your coworkers and work together to the best of your ability. Letting management know about any problems right away helps a lot because the issues can get addressed immediately. â€Å"Like any job, there may be that one person you do not get along with, but as long as you do your best to just do your job and avoid drama, you will be okay,† he says. Taking care of the patients is always the number one priority in hospitals. Jeff informed me that the best way to make it through the day is to be compassionate and have patience. Dealing with children can be hard, especially to those who have children of their own. When we lose a patient, it is hard not to take it personally,† he says. That is where the compassion comes in. Losing anyone is not a happy time, but dealing with children, it is difficult to not get attached. Being patient is important because you are dealing with kids. â€Å"Sometimes the children do not understand what we are asking o r why we are poking them, so being patient is very important,† says Jeff. Although there are many changes starting to roll out in health care, Jeff informed me that he has not personally experienced any of them so far. He explained that most of the changes occurring in his place of employment were in upper positions. He did mention that he thinks that technology has come a long way in the medical field and is heading the right direction. Electronic medical records have made every aspect of patient care easier and improved communication between doctors. Also, the advances in surgery have also made things in the emergency room easier. With lasers and other computer controlled surgeries, the turnaround for recovery is much lower and often times an overnight stay is not even necessary. After taking a deeper look into this department of a hospital it is easy to understand why it is so important. Without an emergency department, trauma and critically ill patients would have nowhere to go. With so many people in on place it is hard to keep things organized. All the parts of the department must function like a well-oiled machine to keep up with the chaos that occurs in emergency rooms. The teams of medical professionals have big responsibilities to their patients, especially the children.